Tuition is your only revenue lever, and most providers underprice — usually because rates were set years ago by copying a neighbour. Here's a better process.
1. Price from costs, not vibes
Work out your true monthly cost per child: staffing (your biggest line — see ratios), rent, food, supplies, insurance, admin. Divide by realistic enrolment (90% occupancy, not 100%). Add the margin you need to be sustainable — 10–20% is healthy for centres. The free profitability calculator does this math for you.
2. Know the BC funding context
BC's childcare funding changes the picture: CCOF (base operating funding), CCFRI (fee reduction paid to you so parents pay less), the ECE Wage Enhancement, and $10-a-day (ChildCareBC) sites. If you participate in CCFRI, fee increases follow program rules — plan rate changes around those windows, and always check current program terms.
3. Raising rates without drama
- Annual + predictable — families budget around you; a small yearly adjustment lands better than a 15% surprise after three frozen years.
- 60+ days notice, in writing — with the reason ("ECE wages increased; we'd rather keep great educators than churn them").
- Pair it with visible value — this is the moment to launch daily photo reports or a parent app. "Fees rise $25; here's the new window into your child's day" reframes the entire conversation.
4. Stop revenue leaks
Underpricing is half the problem; the other half is leakage — unfilled spots (see marketing), late payments without policy teeth, and forgotten extra fees. Automated billing with cards on file fixes most of it quietly.
Run your daycare on Mitten — free to start
Mitten does everything in this guide — daily reports, photos, messaging, billing, even payroll prep — free for your first 5 children, then just $20/mo + $2 per child.
Start free — no card needed → See the live demoFrequently asked questions
- What is CCFRI?
- The Child Care Fee Reduction Initiative — BC funding that reduces parent fees at participating licensed facilities, paid to the provider. Participating affects how and when you can change your rates, so factor it into pricing decisions.
- How much should I raise rates each year?
- Small and predictable beats rare and dramatic: an annual 2–5% adjustment communicated 60+ days ahead, tied to visible costs (wages, food, rent), is widely accepted by families. If you participate in CCFRI, follow its fee-increase rules.